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The MaMaMedia Story actually begins at the MIT Lab in 1985, (or perhaps even earlier, at the MIT AI Lab), 10-15 years before I opened the current office in Soho. It was in these years that we were doing the research and developing the learning methodology that would underpin all of the company's efforts.

The Media Lab was an incredibly fertile ground for reassessing our thinking about learning in the face of tremendous technological changes. While Nicholas Negroponte was forming his conception of how technology would change people's lives in Being Digital, we were doing the same for the kids we now call the Clickerati.

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Copyright (c) 1998, Idit Harel, all rights reserved.
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