Child Research Net SYMPOSIUM 98 MaMaMedia: Learning Activities for Kids & Families on the Net

International Symposium 1998 TOP

MaMaMedia is building a new brand and establishing a leading position in the US and International Internet markets for children ages 12 and under, and their families. In building this strong community and integrating it with our products we seek to establish MaMaMedia as a preferred destination for children, parents and educators seeking Internet activities that empower kids to explore, learn, create and have fun. In the process we seek to explode stereotypes that see a conflict between good learning and good business. Ideally, MaMaMedia will be the spark that ignites a learning revolution online, at home and in the classroom.

We founded the company with a clear vision: to promote creative and constructive learning and technological fluency by distributing tools, projects, and environments that provide children with motivating, engaging, and satisfying experiences on the Internet. We are establishing a new market segment focused on activity-based learning in wired homes and in wired schools.

To provide these experiences to the broadest possible group of kids, MaMaMedia has aggressively pursued sponsorship, co-marketing and co-development relationships with other companies to build revenue and distribution. We have already seen a great deal of success taking this approach.

In the first three hours MaMaMedia was linked to AOL we received over 500,000 hits from first-time visitors.
Our relationship with WebTV as a featured content provider has stimulated tremendous interest from their users.

What makes MaMaMedia unique is the depth and breadth of our team's experience. This includes technology, education, cognitive and computer science, entertainment, publishing, marketing, business development, and advertising. In an industry as dynamic and changeable as this one, all of this knowledge and experience must be brought to bear to keep MaMaMedia fun and exciting without compromising on our central mission-learning.

MaMaMedia offers our users an experience unavailable anywhere else on the net, and our audience is responding. We are attracting a growing audience of children and grown-ups, and building a strong community of repeat users.

At the core of this is a fundamental understanding how kids think, what they think is fun, and how they learn. As I described in my previous talk, today's kids, the Clickerati, are very different from previous generations. They have access to tools and information that kids have never had; they think and express themselves in different ways. To serve these kids, we must know them: understand who they are and what they need.

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