Most of the young girls like cute goods. A lot of Japanese girls (and sometimes boys) have character goods and bring them to their school, and use at their home. Most characters are animals, and sometimes foods or other things. Many people like character goods, and have them. Some people find favorite character and collect that character goods.
There are some famous companies selling character goods in Japan, for example, Sanrio and SAN-X. Most of them have their shops only for selling their character. Character goods of popular characters are really variety. If you love "KITTY", even you can get the car that "KITTY" is designed.
Characters designed in foreign countries are also popular. Especially, a lot of people like character goods of Disney.
Many people enjoy their life with their favorite character goods.